SEO STRATEGY • AI AUTOMATION • LAW

Giannis Koutivas

SEO Content Specialist & Technical Architect. Bridging the gap between Product, Engineering, and Revenue. Expert in automating SEO workflows and managing complex AdTech infrastructure in regulated markets.

Experience

2023 — Present
SEO Content Specialist
Gambling.com Group

Officially specializing in Content SEO while spearheading a technical transformation for the Greek market. Acting as the internal Technical Lead for regional operations, architecting AI tools and automated workflows (N8N, Python) to enhance team efficiency and regulatory compliance.

2017 — 2022
Senior Product Manager
KingBet Media

Owned the P&L and roadmap for international markets. Managed the full product lifecycle and AdTech stack, including Programmatic setups, Ad Server configuration, and commercial partnerships.

Proprietary Tool Development

Automated Regulatory Engine

ComplianceGCPPython

A real-time compliance auditing system that autonomously monitors site content against dynamic regulatory blocklists, instantly flagging potential fines and risks.

AI-Driven Revenue Attribution

AI / GeminiData Modeling

Advanced analytics dashboard integrating LLMs to attribute revenue (Exit Clicks) back to specific organic content, solving the "dark traffic" problem in affiliate reporting.

SEO Conflict Resolution System

Graph TheoryStreamlit

Enterprise-grade tool utilizing set theory to visualize and resolve keyword cannibalization across massive domain architectures.

Education

Exp. 2026
Bachelor of Laws (LL.B.)
National and Kapodistrian University of Athens

Focusing academic studies on Regulatory Frameworks and Commercial Law to bridge the gap between strict compliance requirements and product strategy.

Graduated
Bachelor's in Theology
National and Kapodistrian University of Athens

Academic foundation in history, ethics, and humanities.

Core Competencies & MarTech

Product Roadmap
WordPress Architecture
AdTech Infrastructure
AI Automation (n8n)
Programmatic Strategy
GTM & Data Layers
Technical SEO
GCP / Cloud Run
Data Strategy
Python & APIs

Beyond the Code

Guiding Principle

"We are what we repeatedly do. Excellence, then, is not an act, but a habit."

Aristotle

On My Bookshelf

  • Superintelligence (Nick Bostrom)
  • Inspired (Marty Cagan)
  • The Social Construction of Reality (Peter Berger)

The Bigger Picture

My academic background in Law & Theology drives my interest in AI Ethics and Algorithmic Regulation. I focus on how we can build powerful systems that remain compliant, human-centric, and fair.